dial x will.i.am

Client / Matter
Location / Three Mobile, nationwide
Role / Hardware Development
Tech / Custom RGBW LED driver, Xbee, audio-reactive controller.

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  • PLUG + PLAY - three_1-1920px
  • PLUG + PLAY - three_3-1920px
  • PLUG + PLAY - three_6-1920px
  • PLUG + PLAY - three_7-1920px

dial x will.i.am

Client / Matter
Location / Three Mobile, nationwide
Role / Hardware Development
Tech / Custom RGBW LED driver, Xbee, audio-reactive controller.

Matter worked with Three Mobile on their first nationwide visual merchandising campaign of this scale, to launch ‘dial’, part of an exclusive collaboration with will.i.am.

Plug+Play developed an audio-reactive 24 channel LED driver to power the 6 x RGBW LED rings on each unit. Using XBee wireless modules the units could be operated in a paired mode, allowing two units to be placed either side of the store and display animations in perfect sync.