Client / Matter
Location / UK Tour
Role / System Design
Tech / Unity, DMX, EEG Headset

A sensual experience brand activation for AIA, participants sit down in the booth and led through several different scenarios; a crowded train, a New York Nightclub, a Dentist appointment, a bustling Bangkok street and a relaxing Spa treatment, each triggering its own range of immersive sounds, aromas and movements. 

During the experience, scents are dispensed, fans activated, vibrations created, whilst a headset records the participant's brain activity and transposes it in vivid colour throughout the polycarbonate walls. 

Plug+Play acted as Technology consultants and looked after the system design and specified the required hardware.